MODERNISE ACCOUNTANCY FIRM

• Outdated Brand Perception: The existing branding and website were perceived as outdated and did not align with the desired image of the company.

• Maintaining Brand Legacy: Incorporating elements from the company's Scandinavian heritage (the old name 'Lindhardt') while modernizing the design to appeal to contemporary audiences.

• Symbolizing Security and Strength: Creating a new logo ('L&S') that not only represented Linguards Accountants but also conveyed a sense of security and trust in financial matters.

• Client Expectations: Meeting the expectations and vision of Chris Linguard, the client, in revitalizing the brand without losing its established identity.

In the end, the project yielded a revitalized brand identity for Linguards Accountants. 

By introducing the new 'L&S' monogram that embodies security and strength, we successfully modernized their visual identity while honoring their Scandinavian heritage. 

The updated branding and website now accurately reflect Linguards' commitment to reliability and professionalism in financial services, enhancing their market appeal and client trust. 

This transformation not only met but exceeded the client's expectations, solidifying Linguards Accountants as a contemporary and trusted player in their industry. 

LEAD DESIGNER

Responsible for: client communication, research, ideation, design, and iteration.