ESTABLISH A BRAND IDENTITY FOR RESTAURANT CONCEPT

• Capturing the Essence of the Client’s Vision: The brand needed to convey warmth, relaxation, and sophistication, aligning with the client's vision for Finocava as a welcoming and enjoyable dining experience.

• Balancing Simplicity and Modernity: The brand identity had to be simple yet modern, ensuring it was both visually appealing and reflective of the sophisticated ambiance of a high-end Spanish restaurant.

• Effective Collaboration and Iteration: Working collaboratively with Alex to refine and select the most suitable design direction, and iterating on the design to continuously improve and align with the client’s expectations.

We managed to create a cohesive brand identity that successfully conveyed a warm and relaxing dining experience. 

The final design featured a unique logo using the letters 'O' and 'C' in 'Finocava' to represent wine stains. 

Paired with a sans serif typeface and a warm color palette, which resulted in a modern yet personal and inviting ambiance that aligned perfectly with the client’s vision.

LEAD DESIGNER

Responsible for: client communication, research, ideation, design, and iteration.